Publishers : Overview

We know that publishers need and deserve more from affiliate networks. That is why Affiliates Drive was set up to combine high performing programmes from leading merchants. Equally, we believe in treating our publishers as partners, and ensuring that you are treated fairly and appropriately by our merchants.

What Does Affiliates Drive Do for Publishers?

As the online advertising industry evolves, it is becoming increasingly difficult for publishers like you to effectively and easily manage your advertising inventory, traditional CPM and CPC doesn't get the real value for your inventory where as you could be making more money with CPA/CPL campaigns

• Affiliate Network Optimization. It’s not as easy as implementing Google Ad Sense anymore. Now there are hundreds of global Affiliate networks, vertical Affiliate networks, geographic Affiliate networks, and more. Each impression must be sent to the ad network that can best monetize the impression. Which Affiliate networks provide you with the most revenue?

• Ad Layout Optimization. There are so many different ad layout options (size, color, location, text/banner/video, etc.) that it’s nearly impossible for you to know which layout will generate the most revenue. What ad layout maximizes clicks-through on your web site?

• One Management Interface. Even if you knew which ad layout and ad networks work best for you, it’s not easy to maintain accounts across all of the networks and get consolidated reports on demand. How long does it take you to get a consolidated view of your ad inventory performance?

Affiliates Drive provides an industry-leading platform that lets you maximize your revenue and minimize the complexity of selling advertising on your web site.

What are the Benefits of Affiliates Drive?

Affiliates Drive maximizes the revenue that you can earn from your web site and ad inventory, and it reduces the complexity of managing multiple ad network relationships.

• Maximize Revenue. Affiliates Drive ensures that you, as the publisher, get the most revenue possible for your web site’s ad inventory. Affiliates Drive uses sophisticated analytics and real time data to determine the optimum ad style for you (size, color, text/banner/video format, etc.) and the optimum affiliate network for you to use. The Affiliates Drive beta optimizes for ad color, ad content and chooses the best converting ad based on CTR and Conversion tracking.

• Minimize Complexity. Affiliates Drive provides you with a single user interface for managing your affiliate network relationships and ad configurations. With Affiliates Drive ad tags, you only need to implement them once and then you can change your ad style and participating affiliate networks on the fly. You also get consistent, consolidated reports across all ad networks in one place.